Visitors to webstercreative.com won’t recognize the site. Thanks to the creative efforts of strategic partners Bice Advertising and Imerge, the WC site has a new look and added features.

These changes underscore what every website owner needs to do on a regular basis. Just like branding and marketing campaigns, websites need updating from time to time to prevent the following situations:

- Obsolete Content – Has your business experienced a major development recently that isn’t mentioned on your website? Have the products, services or partners you’re touting online undergone additions, deletions or changes? Regularly updating your site content is an extremely important user-friendly chore. Give site visitors a fresh reason to return to your site – like the online news you’re reading right now – by updating content as much as possible.

- Passé Style –The Internet’s Age of Novelty has passed: today’s websites are less toys and more tools that need a sophisticated, stylish look that fits a comprehensive marketing plan. Running a website that hasn’t been updated in two or three years is like driving a 1973 Gremlin – definitely passé.

BTW: think no one’s paying attention to your website style? Check out www.webpagesthatsuck.com for one web designer’s take on what’s hot – and what’s definitely not.

Site renovation also gives you a chance to take advantage of new Web management tools. The PHP management tools our design partners have built into webstercreative.com allow site owners to update portions of their site on their own, and while on the Web. Innovations like these and dynamic databases put more power and flexibility in your hands to keep your site current.

For more information on management tools for the Web, drop a line to Bice Advertising or Imerge.

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