More about David Webster

As a fledgling writer in the early 1990s, David Webster received his first big break when he met Cliff Brown of Cliff Brown Advertising. Cliff had just signed with Methodist Hospital of Hattiesburg (now Wesley Medical Center) to handle some of their ongoing marketing, including a bi-monthly newsletter.

Cliff needed a writer; David needed the work.

The result was a successful collaboration on an award-winning project that lasted several years. Today, David still works with Cliff on several projects a year, including feature articles for newspapers and another award-winning newsletter for Rush Hospital in Meridian, Mississippi.

In the meantime, David's contacts with other agencies and clients have grown. Through his association with Goetz Group, David has worked on several marketing projects for companies like York Development, developer for the Canebrake community and Canebrake Golf Club in Hattiesburg, Mississippi.

One of his principal clients in the last few years, Bice Advertising, helped him stretch his talent and broaden his experience with new types of clients and media. Through their association, David has worked on several economic development and marketing projects for clients like Claiborne County, Mississippi, Hood Industries and the new Howard Technology Park.

Stepping beyond copy for print collaterals, David now routinely writes for websites, digital video and multimedia CDs.

So, what can David's insight and experience in copywriting offer you?

Expertise

It's one thing to have a writer with artistic creativity; it's quite another to have one that knows the craft - knows what works, what's appropriate and what will do the job. After ten years honing his craft, David Webster has the expertise to frame and trim the message that will make your next marketing project a success.

Beyond the actual craft of writing, he also knows quite a bit about the media you'll be using, both print and digital. And, he remains in perpetual "continuing ed" mode as the technology and development of internet and Web-based media continues to change at a revolutionary pace.

Depth

Want to know a critical essential for a good writer? The answer might surprise you: voluminous reading in a variety of subjects. A good writer - yes, even a copywriter - needs a deep well of knowledge to draw from to create compelling messages.

So, how does David rate in this department? You guessed it - you'll find books and magazines in his current reading stack on everything from economics to gourmet food - and authors as diverse as Clancy and Dostoevsky. His thirst for knowledge and love of trivia will add a new dimension of depth to your next marketing project.

Consistency

You might have already noticed, but when David gets a client he usually keeps them. The reason is simple: he follows through to a project's completion with a consistently high level of quality.

Business clients don't need a temperamental artist cranking out literary niceties as the muse hits them - they need solid writing that informs, inspires and persuades their clients to take action. A writer that can do that on a regular basis - and on deadline - is a valuable asset indeed. That's the kind of copywriter you'll get with David Webster.

Enthusiasm

Perhaps there's another underlying reason for David's success in keeping clients: he genuinely likes what he's doing - and who he's doing it for. He doesn't just gather facts about a company, product or service - he absorbs his clients' dreams. He shares their enthusiasm about their company and what they want to accomplish.

When it comes to crafting message, you need more than someone who has a talent for writing. You need an advocate - someone who'll get involved with your cause and bring it to life through copy. It bears repeating - that's the kind of copywriter you'll get with David Webster.

Want to know more? Check out David's Portfolio, or send him an email.